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Most leaders spend their careers trying to inspire change. Joshua Berry teaches them how to create the conditions for teams to lead it.
Joshua Berry is a keynote speaker, author, and consultant who has spent two decades helping organizations navigate transformation.
He's worked with Fortune 500 companies like US Bank, John Deere, Procter & Gamble, and Microsoft, along with mid-market organizations, venture-backed startups, and innovation labs.
He doesn't help leaders roll out change. He helps them create the conditions for teams to own it, drive it, and sustain it.
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The work
Joshua's approach is built on a simple idea: change doesn't fail because of a bad plan. It fails because leaders try to inspire buy-in instead of creating the conditions for teams to lead.
When you focus on Team-Led Results™, everything shifts.
The Team-Led Results™ Model guides organizations through four phases:
Prior to starting Econic, Joshua worked across four continents in a global talent management consulting for clients like The Ritz-Carlton Hotel Company, H&R Block, Stanford Medical Center and Mercedes-Benz USA, as well as mentoring and leading workshops for early stage startups at seed-stage accelerators on topics like Lean Startup, Design Thinking, Change Management, Innovation Accounting and Business Model innovation.
He's mentored over 100 venture-backed startups to their next levels of growth or funding. He's built and exited his own startup. He's designed multiple Fortune 100 intrapreneur and accelerator programs. And he and his team have delivered over $20M in consulting and training services to organizations navigating transformation.
In 2023, Joshua published Dare to Be Naive, a book about the beliefs that shape behavior and how questioning those beliefs creates space for growth. The best-selling book has won ten awards and been endorsed by Seth Godin, Chip Conley, Nir Eyal, and Aaron Dignan.
These are a few of the titles Joshua proudly wears. Husband to Trisha for over 20 years and father to four amazing children, Joshua enjoys spending time with his family—running, traveling, listening to an eclectic mix of music, reading, and playing all types of games. Between work and home, you can also find Joshua grabbing coffee with his friends, chatting about life, philosophy, and what’s next.
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The story
In 2011, Joshua and his wife moved into their dream house. One year later, they realized it wasn't them.
So Joshua left his job, joined a startup, and sold the house. The startup didn't succeed. Their fourth child was born. And in the middle of that chaos, Joshua had to reckon with the stories he'd been telling himself about success.
He thought success looked like a big house, a prestigious job, and launching a high-growth startup. But when all of that fell apart, he realized what actually mattered: the love between him and his wife, their family, their friends, and the kind of work that lit him up.
That's when he started building Econic, a company designed to help organizations navigate the in-between spaces where transformation happens. Not the clean "before and after" moments, but the messy middle where fear, ambiguity, and possibility live at the same time.
Since then, Joshua has worked with organizations in almost every industry to navigate that space. Digital transformations. Innovation labs. Workforce redesigns. Strategic initiatives. Every organization has a different name for it, but it's always the same thing: the transition from what was to what's next.
And it's always led better when teams, not just leaders, are equipped to lead the way forward.
What people say about working with Joshua
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Let's work together
Whether you're looking for a keynote speaker, workshop facilitator, or strategic partner for your transformation, Joshua would love to talk.