Most change efforts fail due to a lack of team buy-in.

team buy-in.

You've rolled out the strategy. Communicated the vision. Rallied your way through countless change initiatives. Months in, you're still struggling to create buy-in with your teams.



Everything shifts when you move from leader-led change to Team-Led Results™.

When teams lead the change, leaders get to lead at the level they were meant to.

Joshua Berry is a keynote speaker, author, and consultant who has spent two decades helping organizations navigate transformation.

He's guided Fortune 500 companies, mid-market leaders, and venture-backed startups through innovation programs, workforce redesigns, and cultural transformations.

His clients don't just manage change.

They build teams that own it, drive it, and sustain it.

The Team-Led Results™ Model

Four steps that turn resistance into ownership

Most leaders focus on getting buy-in.
But the real problem is that teams haven't been equipped to lead the change themselves.

Groundwork

Groundwork changes how teams change—surface assumptions, name imagined losses, create psychological safety. With trust, people engage and move.

Alignment

Establish clear agreements, roles, and decision rights. This is where you clarify who makes what decisions and stop slowing things down from the top.

Iteration

Move forward through small, deliberate experiments. Turn "we think" into "we know" while building your team's capacity to handle future change.

Celebration

Reinforce what works and acknowledge progress. Recognition isn't a nice-to-have. It's what drives sustained results.

Hear from leaders
who've seen the shift

"The wise leader moves beyond ‘either/or’ thinking and begins to embrace more of the ‘both/and’. Through compelling stories, business practices and provocative questions, Joshua creates space for leaders to explore their emerging wisdom."

Chip Conley
Hospitality Entrepreneur & Bestselling Author

"Joshua helped guide us to very deep and thoughtful solutions to issues we faced and approaches we needed to consider to evolve as an organization."

Brent K.
Chief Marketing Officer, Ameritas

"Joshua and his team provided simple tools calibrated precisely to meet the needs of the audience that they could use right away."

Colleen S.
Partnerships Manager, UNMC

"From our very first interaction, I had the sense that you would bring insightful ideas and be easy to collaborate with."

McKell P.
CHRO, Salt River Project

"Joshua’s team is bright, creative and strategic. They really work to develop a relationship with their clients and deliver amazing solutions."

Melissa N
Chief Culture Officer, Olsson

About Joshua

Joshua Berry is the author of Dare to Be Naive, a keynote speaker, and co-founder of Econic. Over the past 20 years, he has worked with organizations like US Bank, John Deere, Procter & Gamble, and Microsoft to navigate transformation.

His approach blends sharp strategy with a deep understanding of the human side of change.

Book titled 'Dare to Be Naive: How to Find Your True Self in a Noisy World' by Joshua Berry with colorful layered border on white cover.

Ready to lead in a way that energizes you again?

energizes you

Let's talk about how Team-Led Results™ can transform the way your organization navigates what's next.